*The NES Classic Was All About Marketing the Brand To Sell the Switch*: NES Classic Discontinued?! | This Does Not Compute Podcast #40
I honestly think was so they could focus on amping up their production resources on the Nintendo Switch. The success of the Switch may be the reason for discontinuing the Classic. They simply don't need it. If you think about it: having a limited supply increased the demand, thus the price, which so happens to be around the same price range as the Switch. So people think why not just by the Switch: $300 for NES classic or just get the Switch, WHICH SO HAPPENS TO BE EASIER TO FIND. GENIUS. Sell the brand, Create the Grassroots marketing hype: More buy get the new product, which will have the new games. This is where the real profit is. This could be the reason. They really just want to regenerate interest in Nintendo & SELL THE SWITCH. This is a calculated decision by marketing heads. They've learned a thing or two because they've seen a thing or two: Wii and Wii U.