Factory spools up: Can Tesla hit the mark on Model III production?

Published on Feb 23, 2017

Tesla is scrambling to prepare for production of the Model 3, their lower-cost electric car that received nearly half a million pre-orders when it was announced last year. According to The Street, Tesla is still working to build the Model 3 assembly line, which is a mix of robotics, people and people operating robotics.

Production of the car, which starts at about $35,000 but can quickly get more expensive with options, is scheduled to begin this year with Tesla targeting production of 5,000 cars a week to start, and 10,000 a week by late next year. Tesla does not have a very good track record of hitting production schedules as promised, but it also tends to over-deliver on quality and performance once they are actually making cars. Just ask any Model S owner if they like their car.

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